WHAT WE DO
Business consulting that suit your needs
EIG Community germinates startup teams with
local roots and global reach.
Research Papers by EIG members
Suh, T., Wilson, R. T., & On, S. (2021). Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach. Electronic Commerce Research, in print.
Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10-21.
Lee, S. B., & Suh, T. (2022). Internal audience watches the boss walking the talk: the mechanism of management’s mission alignment for internal branding. Journal of Product & Brand Management, in print.
Lee, S. B., & Suh, T. (2020). Internal audience strikes back from the outside: Emotionally exhausted employees’ negative word-of-mouth as the active brand-oriented deviance. Journal of Product & Brand Management., 29(7), 863-876.